Sale Sale Sale Sale

Education is on sale today! Buy one get one free!!

Well, today this is the scenario. If you happen to step into any education shop (they call it centre!), they start telling about their teachers as if they are selling a shirt of Arrow! They talk about the content (booklets copied from other books) as if these are the best sellers in the market. They talk about all …. as if they almost have an tablet or injection by which they would transform the student (read customer) into a genius.

Recently, I was surprised by reading a fact that sale of chyawanprash almost doubles in the days of exams!!! Can anybody imagine that? It goes a long way to establish that the student genre has become a market today. They are being sold things, they are being targeted, they are being driven.

In the times of competitiveness, this I think becomes a necessity to be alive. To excel others we have commercialized everything. A time would come when the students would become aware of these gimmicks. It is high time that we switch to informative selling rather than persuasive selling. We need to highlight the process used by the organization for imparting education, we need to emphasis on the systems deployed to achieve higher levels of understandings, we need to stress upon the support programs carried to ensure the uniformity. We should highlight the quality checks carried out to ensure the delivery.

At LearningHour, we have developed a very strong system of education. We talk about the regular teacher training and teacher meets carried out for the development of teachers. We talk about the weekly informal test a teacher conducts to ensure that a student is on his/her toes. We at LearningHour, have the whole content fragmented into three important parts, viz. prior knowledge, concept building and practice material. LearningHour, I think would be first company in India to come up with “learning activities” to be conducted among the group of students. These group activities would ensure a higher level of interest in academics among the student.

I also foresee that we would be able to give objective/subjective revision test at the beck and call of students. If the exam of student is approaching, he can very well login at the site and pullout a revision test. Based on the results, he could be offered an extra session. Student and his/her teacher would know which topics are to be addressed. …… a faster way of accessing and remedial actions for the student.

We would have a larger pool of academic knowledge than any other single entity in India, as regards the K-12 education is concerned. This statement by itself makes clear that we are in better position to help the student than anybody else.

The idea is still to earn profit, but not by selling education. We try and sell only the systems that we generate.

Still the teacher remains as noble as was in earlier days. We don’t compare my teacher with your teacher.!!!
Happy selling!